Author: Whitney Ford

  • Ethics in Eco-Marketing

    Ethics in Eco-Marketing

    What is green-washing? Green washing is the misleading practice of changing one aspect of a product or business to something that makes it appear earth friendly when it is actually missing the mark. Examples of this are companies that claim to be sustainable or offer a sustainable product when in reality that claim does not…

  • 5 Ways to Get Your Foot in the Door

    5 Ways to Get Your Foot in the Door

    If you are just starting out you may wonder how you are suppose to get first contact with potential clients.  First you need to figure out who your client is, that’s another post for another day.  Once you know whom you would like to meet you can start networking strategically. 1. Networking Events In person…